BAGDAERGEO

GEO agency: Promote your business
in answers from ChatGPT,
Perplexity and Google AI

We help buyers find your company
in AI answers. We check your business information
and improve your website around your customers’ questions.

Tell us about your company — we’ll discuss the scope and terms. Analysis and promotion are paid services.

See what the report includes
01 / PRESENCE
02 / SEARCH IS BECOMING ANSWERS

People can
find you in search.
What about AI answers?

AI can answer a buyer’s question and cite sources. What matters is whether your business is among them.

Be online.
Be part of the choice.

Discuss my project
BAGDAER / GEOEXAMPLE
BUYER’S QUESTION

Which project management tool should a small team choose?

POSSIBLE ANSWER

Compare collaboration features, pricing and integrations. The right choice depends on your team’s needs.

A PLACE IN THE RECOMMENDATIONYour brand

Your brand belongs
in this answer.

Illustrative example. Not a ChatGPT answer
or an audit result.
SOURCES → ANSWER → CHOICE

How AI search works: OpenAI ↗Google ↗

03 / WHAT IS GEOTHE BASIS OF VISIBILITY

What is GEO (Generative Engine Optimization)

From a website to a source for AI.

A CLEAR WEBSITE. A VERIFIABLE SOURCE.

GEO (Generative Engine Optimization) is the work of improving a brand’s visibility in answers from generative search systems. It combines website accessibility, clear product information and verifiable company details. The goal is to make it more likely that a system finds relevant content, uses it to prepare an answer and cites your website as a source.

ONE WEBSITE · THREE AREAS
01 / ACCESS

First, find it.

We check access to important pages, their indexing and main content.

YOU RECEIVE
A report showing whether AI systems can read your website and what gets in their way.
TIMING
Estimate: 3 working days*
02 / CLARITY

Then, understand it.

We turn product information into clear answers to buyers’ questions.

YOU RECEIVE
A map of buyers’ questions and an answer structure with tasks for key pages.
TIMING
Estimate: 5 working days*
03 / EVIDENCE

And verify it.

We connect claims to verifiable facts, authors and primary sources.

YOU RECEIVE
A list of company facts, supporting sources and missing materials.
TIMING
Estimate: 7 working days*
Opening access to your website’s content
Scroll to follow your website’s journey Process illustration · not a real AI result

* Preliminary estimates for each area separately. We agree the number of pages and final schedule after the initial audit. Inclusion in a particular AI answer is not guaranteed.

GEO complements SEO.

A shared foundation. An added focus on answers.

How SEO and GEO tasks differ
What we compareSEOSEARCH RESULTSGEOAI ANSWERS
GoalPage visibility in searchBrand presence in answers
What we measureRankings, clicks, conversionsMentions, citations and visits from answers
FoundationAn accessible website and useful contentThe same foundation, plus checking answers to agreed questions

Google does not require special “AI markup” for AI Overviews or AI Mode: the standard search requirements apply. Google Search Central ↗

Let’s start with what AI sees about you today.

Discuss my project
04 / BAGDAER GEO SERVICES

Which GEO services
does your business need?

From reviewing AI answers to improving your website.

First we find out what AI says about your company. Then we identify which pages to improve, what content to add and how to check the changes. We agree the scope and terms before paid work begins.

01A report highlighting the gaps

Scroll down to explore each service and its deliverables.

01 / SERVICE

Where are you visible today?

We check answers to your audience’s questions, brand mentions, sources and competitor presence.

YOU RECEIVEExamples of AI answers and a prioritised list of improvements.

02 / SERVICE

Can your pages be found?

We check whether search and AI systems can open important pages and read information about your products.

YOU RECEIVEA list of barriers to reading your website and the agreed fixes.

03 / SERVICE

Does your website give a clear answer?

We gather buyers’ questions and prepare content with direct answers, facts and a clear structure.

YOU RECEIVEA question map and prepared content.

04 / SERVICE

What supports your brand’s claims?

We identify relevant platforms and connect information about your company to verifiable external publications.

YOU RECEIVEA list of relevant platforms and publications about your company.

05 / SERVICE

What changes over time?

We repeat measurements using agreed questions and compare mentions, links and website visits.

YOU RECEIVEA report showing how answers to your buyers’ questions have changed.

06 / SERVICE

What matters to your customers?

We work on product and local pages: specifications, availability, addresses and answers that help buyers choose.

YOU RECEIVEA plan for improving product or local pages.

We’ll identify which areas your website needs.

Discuss my project

We agree the scope and schedule before payment.

05 / HOW WE WORK

How does GEO with Bagdaer work?

From a baseline to verifiable changes.

After agreement and payment, we save AI answers to buyers’ questions. We then improve the website and repeat the same questions to see what has changed.

ONE WEBSITE · FIVE STAGES
01 / RECORD

Baseline visibility

We check AI answers and save a baseline for future comparison.

YOU RECEIVE
A report with reference questions, answers, mentions and sources.

Your role Clarify your products, audience and competitors.

02 / PRIORITISE

Priorities

We identify the changes that matter most to your business and set the order of work.

YOU RECEIVE
A work plan with responsibilities and agreed deadlines.

Your role Agree the tasks, resources and schedule.

03 / IMPLEMENT

Website improvements

We open access to pages, clarify their content and connect facts to sources.

YOU RECEIVE
Updated pages and a log of changes.

Your role Provide access and check the facts.

04 / COMPARE

Repeat measurement

We repeat the same questions and compare the answers with the baseline.

YOU RECEIVE
A comparable report on mentions, citations and sources.

Your role Discuss the changes and new business needs.

05 / CONTINUE

The next cycle

We choose the next tasks based on the measurements and continue improving the website.

YOU RECEIVE
Updated priorities and a plan for the next cycle.

Your role Agree the next scope of work.

01Saving the website’s baseline
Scroll to follow the route Process illustration · no invented metrics

Let’s start with your business needs.

Discuss my project
06 / REPORT AND VERIFICATION

What will your GEO report include?

Baseline. Completed work. Repeat check.

The report links each conclusion to a question, an AI answer and a source. Here is what it includes: what we record before the work, how we document changes and what the repeat comparison is based on.

Example report structure · not client results

01 / BASELINE RECORDREPORT CONTENTS

What we record before the work

Which project management tool should a small team choose?

Q1 Brand mention
AI answer
Q2 Page citations
Links
Q3 External sources
Publications

For each answer: date, AI system and test conditions

01Project context

Choose a report section: 01–05

01 / PROJECT

Project file

Every result has a context.

The review begins with the client’s industry, business goal and the pages we worked on. This helps you judge whether the experience applies to your situation.

IN THE FILEThe project description, initial task and scope of work.

02 / BEFORE THE WORK

Starting point

We save the point we started from.

We record the reference question, AI answer, brand mention and links. Each record retains its date and test conditions so it can be reviewed later.

EVIDENCEThe original answer or a report snapshot with sources.

03 / WHAT CHANGED

Changes made

We show the specific work done on the website and connect each change to its purpose.

  1. 01
    Access

    Which barriers to reading the pages we removed.

  2. 02
    Content

    How we clarified the answer and the content structure.

  3. 03
    Sources

    Which facts we linked to verifiable publications.

04 / AFTER THE WORK

Repeat check

We compare identical questions.

We repeat the measurement, record the new date and compare answers, mentions and sources with the baseline.

BEFORE / AFTERWe compare the share of answers that mention the brand and link to the website. The number of answers checked and the measurement conditions are shown alongside the metrics.

05 / REPORT MATERIALS

What you can verify

The report includes original records and a work log. These let you check how we reached each conclusion and what changed.

Measurement conditions
Dates, questions, AI systems and number of repetitions
Metrics
Mention and citation rates with sample sizes
Attachments
AI answers, links and a page change log
See what the report includes
What a full GEO report includes

To make the conclusions verifiable, we attach the project materials:

  • The client’s task, the list of pages and the work period.
  • Original questions, AI answers, dates and measurement conditions.
  • A change log with links to the updated pages.
  • Repeat records for the same questions and supporting sources.
  • The metric calculation method and comparison limitations.

This describes the report’s contents. It does not present a specific client’s results or promise metric growth. We assess changes in AI answers in light of repetitions, conditions and sample limitations.

Let’s discuss which questions about your business are worth checking.

Discuss my project
07 / CHOOSING AN APPROACH

Who should handle your AI search visibility?

One task. Three ways to approach it.

A GEO team, an SEO agency or your own specialists — the choice depends on your needs, expertise and implementation capacity. Compare the focus, deliverables and your role in each option.

Choose a question to compare the three approaches.

Choose a question to compare all three approaches on one criterion.
CriterionGEO agencySEO agencyIn-house team

Your brand and pages appearing in AI answers to buyers’ questions.

Search visibility, organic traffic and conversions.

The business sets the priorities. SEO and GEO can be combined in one programme.

A baseline, a GEO improvement plan, implemented changes and a comparable repeat report.

An audit, an optimisation plan, improvements and a report on agreed search metrics.

Content and reporting the team can produce and maintain independently.

The GEO team and the client’s specialists — responsibilities are agreed before the start.

The agency and the client’s developers, according to the contract and available access.

In-house editors, developers and marketers, with outside specialists when needed.

By repeating reference questions and recording answers, mentions, citations and visits.

By tracking search impressions, rankings, clicks and conversions. AI measurements are included if agreed in the scope.

The team chooses the method, gathers data and keeps the checks comparable.

A product expert, access permissions, fact approval and implementation capacity.

Website and analytics access, content approval and resources for improvements.

Dedicated staff time, measurement tools and someone responsible for the full cycle.

When you need a dedicated AI search focus and a regular cycle of checks and improvements.

When organic search is the main goal; GEO can be included if the relevant expertise is available.

When you have the expertise, spare capacity and ability to work consistently.

This compares typical areas of focus. An SEO agency may offer GEO, and an in-house team may handle the full cycle. Clarify the scope, responsibilities and measurement method with the provider you choose.

Start with your goal and available resources. Then define the scope your business needs.

08 / WAYS TO WORK TOGETHER

How much does GEO cost?

Clear scope. Verifiable results.

You can order an analysis, ask us to improve your website or work with us regularly. We tailor the scope to your company’s needs and agree the cost and schedule before payment.

01 / DIAGNOSIS

Understand the starting point and decide what to change first.

Pricing agreed after we assess the scope

Per audit
What you receive

A detailed report, original answer records and an improvement plan.

Contents, scope and timing

Included in the work

  • Measurements using agreed AI questions
  • Review of access, content and sources
  • Priorities and recommendations for improvements
Scope
Pages, questions and AI systems from an agreed list.
Timing
Agreed after reviewing the website.
02 / IMPROVEMENTS

Implement an agreed set of improvements and check the changes.

Pricing agreed after we assess the scope

Per agreed project
What you receive

Updated pages, a work log and a repeat check report.

Contents, scope and timing

Included in the work

  • Technical improvements in priority order
  • Content preparation and restructuring
  • Page checks and repeat measurement
Scope
Tasks, pages and team roles in the agreed plan.
Timing
Agreed for each stage.
03 / ONGOING CYCLE

Measure visibility regularly and improve the website based on the findings.

Pricing agreed after we assess the scope

Per month of support
What you receive

Reports on changes in AI answers, website improvements and a plan for the next tasks.

Contents, scope and timing

Included in the work

  • Reference questions and repeat measurements
  • Improvements in the current work cycle
  • Reporting and priorities for the next cycle
Scope
Check frequency and improvement scope are set in the support plan.
Timing
We agree the check and improvement schedule in advance.

Select a format name to highlight it in the diagram.

Before starting, we agree the pages, reference questions, AI systems, access permissions and your team’s involvement. These determine the scope and cost.

Let’s discuss what your company needs.

Tell us about your business, goals and marketing budget. We’ll propose an appropriate scope and agree the terms. Analysis starts after payment.

Discuss my project
09 / PEOPLE AND EXPERTISE

Who is behind Bagdaer GEO?

The people responsible for the work and its results.

Bagdaer GEO is BAGDAER’s service for promoting businesses in answers from ChatGPT, Perplexity and Google AI. We check brand visibility, improve websites and content, then repeat the measurements. BAGDAER was founded by Erik Bagdasarian.

Let’s get to know your project.

Discuss my project
10 / RESEARCH METHOD

How do we research brand visibility in AI answers?

From observation to verifiable data.

Data collection method

Our protocol describes which questions we check, how we save answers and how we link conclusions to sources. This is a method, not published research findings.

PARTS OF AN OBSERVATION

Choose a field to follow its connection to the record.

HOW DATA IS COLLECTED

One record.
Three connected parts.

Each observation should retain the path from the question to the sources in the answer. This lets us return to the original data and verify the conclusion.

01 / QuestionWe save the exact wording, language and audience need. The question list is defined before data collection begins.

02 / AI answerWe save the full answer, date and time, system, available model version and session conditions.

03 / SourceWe record the links shown by the system, the context of the brand mention and the absence of links when none are provided.

View the method

Research plan. Before collecting data, we will define the sample and evaluation rules. We will publish the limits of the conclusions alongside the results.

01

Question selection

We will define the audience, its needs, languages and query categories. We will keep the original wording and sample definition so questions are not chosen to fit a desired result.

02

Recording conditions

We will record the date, system, available model version, search mode, region and session state. Original answers and displayed links will be saved.

03

Repeat checks

We will agree the number of repetitions and intervals in advance. The same questions will be repeated, with each answer saved separately and changes in conditions recorded.

04

Limitations

AI answers change, and the system may not show every source. A brand mention is not the same as a recommendation. Conclusions will apply to the selected questions, systems and observation period.

No numerical findings or brand ranking are available yet. This diagram shows the method we plan to use to collect data.

Start by discussing your company’s needs.

Discuss my project
11 / QUESTIONS AND ANSWERS

What should you know about GEO?

Answers before we start.

How does GEO differ from SEO?

GEO makes your brand and content easier for AI systems to access and understand; SEO focuses on website visibility in search results. They share a foundation: technical accessibility, quality content and a clear structure. GEO adds checks of AI answers, brand mentions and the sources those systems cite.

Can you guarantee inclusion in ChatGPT answers?

No. Inclusion in ChatGPT or another AI system’s answers cannot be guaranteed. Systems choose information and sources independently, and answers vary with the question and conditions. We commit to an agreed scope of work, save the original answers and show changes in repeat checks.

When can we expect the first changes?

The timing depends on your website’s condition, the scope of improvements and when AI systems update their sources. After reviewing the website, we agree the stages and repeat measurement schedule. Completing an improvement does not mean the brand will appear in an answer immediately; we check that separately and include it in the report.

How do you measure results?

We compare saved answers to agreed questions before and after the changes. Each measurement records the AI system, date, conditions, brand mentions and displayed links. We distinguish recommendations from simple mentions and limit our conclusions to the questions and period actually studied.

What do you need from our team to get started?

In the enquiry, tell us about your company, team size, goals and monthly marketing budget. We will assess whether the project is a fit and contact you to discuss terms. Analysis and ongoing work are paid services: we first agree the scope, cost and schedule, then begin research after payment.

Who implements the website changes?

Bagdaer or your team can implement the changes; we agree responsibilities before starting. In an implementation project, we carry out the approved improvements and check the results. If your team handles implementation, the audit provides priorities and recommendations, with any support agreed separately.

Is GEO suitable for a new or small website?

Yes. A new or small website can start with GEO if its goals match what its audience searches for through AI. We first check page access, product clarity and verifiable company information. The baseline helps us define a useful scope; website size alone neither guarantees nor rules out visibility.

What happens after the first audit?

After a detailed GEO audit, you receive a report, original answer records and a prioritised improvement plan. You can implement the recommendations in-house, agree a separate project with Bagdaer or move to ongoing support. Analysis and subsequent work are paid. We agree the scope, cost and schedule before starting; research begins after payment.

Have a question about your project?

Discuss my project
FROM SOURCE TO CHOICE

What does the goal look like?
Your brand —
part of the answer.

An accessible page, a clear answer, a verifiable source. These help AI understand when your product is a good fit for a buyer.

Let’s find out which of these already work for your website.

BAGDAER / GEOANSWER SCENARIO

BUYER’S QUESTIONWhich project management tool should a small team choose?

your-website.com · product page

“The service helps a small team manage projects and shared tasks.”

Among the suitable options is “Your brand” 1
From a question to choosing a brandIllustrative example · not a real AI answer.
12 / GETTING STARTED

Let’s discuss visibility
for your company.

Let’s start with your goals and business scale.

Tell us about your company and marketing budget. We’ll assess the project and suggest where to start.

Enquiry → agree terms → payment → analysis begins.

BAGDAER / GEO
BAGDAER GEO / YOUR PROJECT

Tell us about
your company.

This helps us understand your needs and suggest a suitable way to work together.

  1. 01 Company
  2. 02 Budget and contact
About the company

Analysis and promotion are paid services. We agree the terms before starting.